Conventional Market Brand Equity: How It Affects Visiting Intention
نویسندگان
چکیده
منابع مشابه
The impact of brand equity on price premium, brand extension, brand preference and purchase intention
One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...
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Only recently, research has identified and conceptualized the new phenomenon of consumer brand sabotage where consumers have the dominant motive to harm a brand. Despite its high damage potential, the process by which CBS affects other consumers and damages the brand has not yet been examined. Furthermore, prior research has found a buffering and love-becomes-hate effect of consumer-brand relat...
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However, considering many traditional marketing practices, it is not difficult to see how this fundamental truth has been obscured. Too often pricing is used as a tactical lever that is pushed or pulled as needed to respond to competitors’ actions. Price promotions are often used to gain short-term volume that has little positive impact over the long term. Ruthless price competition can destroy...
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Over the past few years, many organizations have come to believe that the brand of their products and services is one of their most valuable assets. Therefore, it must be said that the brand is an asset that has a significant part of the value of the property of institutions and organizations. In this research, the building brand equity (BBE) from the customer's perspective and brand market per...
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ژورنال
عنوان ژورنال: KnE Social Sciences
سال: 2020
ISSN: 2518-668X
DOI: 10.18502/kss.v4i14.7913